In a letter to a consultant in Britain who runs a personal website that has not been especially nice to KPMG, the company said it had discovered a link on his site to, and that the website owner, Chris Raettig, should “please be aware such links require that a formal Agreement exist between our two parties, as mandated by our organization’s Web Link Policy.”
You know you’ve subordinated all independent thought to the organization when you can no longer see how ridiculous you’ve become.
From a technical standpoint, as the article states, if every link on the web had to be mutually agreed upon, there would be no web. (You figure it out… some 60 billion pages on the web with probably 3 links each, minimum.) And to imply that you have a right to say who can and cannot link to your site means you believe you have editorial control over a someone else’s intellectual property.
Can you believe companies pay millions of dollars to an organization that has so little grasp on the common sense workings of the World Wide Web.
Or maybe not.
There are supposedly 25 million regular direct internet users in the United States right now. That is about one tenth of the population of the country. Now figure that no more than one in ten of those users has a strong grasp of the history and workings of the internet (web included).
That’s about 1 percent of the people in this country who might find this story truly ridiculous. And every day as more people come online, the ‘power users’ are a shrinking proportion.
So when the overwhelming majority of people don’t know any better, and they’re simply told that they’ve done wrong, in a non-confrontational society as the US has become, …
Who’s left to tell KPMG to fuck off?