“Likewise with the Online Personal Privacy Act. It is masquerading as pro-consumer when in fact it is pro-business. The new legislation is similar to laws passed in Europe that divide your personal information into two types. The first is “sensitive” information, such as your financial and medical history, race, lifestyle, religion, political affiliation, and sex life. The second is “nonsensitive” information, and among that will include your name, address, and records of anything you buy or surf on the Internet. Under the act, business can’t collect or divulge the sensitive bits without your express consent, but anything classified as nonsensitive can be freely collected and sold at will.
“But the nonsensitive clause is a huge gaping loophole through which business will ride roughshod. Never mind that part about “sensitive” information being forbidden. Most things that businesses want to know about us can be inferred just by examining the things we buy, read and click on. If they can put that information together with our names, which the bill allows, then any concept of “privacy” protection is rendered meaningless. The Online Personal Privacy Act legitimizes the kind of intrusive spyware program activity that is currently proliferating. “